£15,000 Of Business Each Year

If you take the average visitor as a single room booking at a rate of £30, that means there is a possible £15,000 of business available each year from Argyllhotels.com, if each enquiry was a couple that would increase to £30,000 of available business each year, suprising?

When you compare the number of annual visitors to this website (500) with some large tourism websites (such as Kintyre.org at 3,000) the number at first glance might seem insignificant, but actually it's easy to overlook the key unique selling point.

It is assumed that just because as website has a low level of traffic that it isn't worth using - visitors are always proportionate to the marketing support or searches made, search statistics go much deeper!

Argyll Hotels is optimised for, and works to attract customers that search for the popular Key Term - Argyll Hotels, which it does successfully. Google indicates that the approximate search number for this term is 1200 each month (UK/local).

By people doing web searches, this website has the opportunity to capture around 12,000 people each year looking for Argyll Hotels.

What is key about this figure is that it is a Specific Search Type, people who find this website or visit this website are predominnantly going to be looking for an Argyll Hotel, the presumption would be to stay or book.

So Where Are People Looking?

From visitor traffic in 2010 the most popular areas were Mid Argyll, Kintyre Peninsula, Oban and Lorne followed by Cowal & Dunoon with Mid Argyll rated at the top with roughly 1/3 of all visits.

What Does It Cost?

To list your hotel on this website or associated Nocturnal Indulgence websites you pay a single annual membership fee (currently £29.99 + VAT) and you can then list or advertise your hotel cheaply with free listings, premium listings or adverts.

Why Would I Advertise?

If your website does not appear on the first page of Google or Yahoo for the search terms - Argyll Hotel, Hotel In Argyll or Argyll Hotels - then you should consider placing your hotel on our website.

Author: Net Visuals
Date: 6th January 2011

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